Archive for October, 2015

  • Fall 2015 Newsletter: ‘Back To School’ sales slow for newspapers

    By KEVIN DOYLE Group Content Editor During the era when newspaper advertising was the preferred method to deliver your brand message, well-defined shopping seasons such as “Back To School” were guaranteed cash cows when it came to generating ad revenue. Those days have gone the way of the dinosaur and numbers recently released from a […]

  • The Nexxus Group® adds CEFCO Convenience Stores to its family

    BEVERLY, Massachusetts (October 5, 2015) – CEFCO Convenience Stores of Temple, TX has chosen The Nexxus Group® to provide its proprietary Scan Based Trading solutions across 230 company branded locations in seven states. The Nexxus Group will use its SBT program to manage the newspaper category at CEFCO, Food Fast and Taylor Food Mart locations in […]